Sky Bar is still sold, but the Seven Up is not, due to brand issues. Read more here: http://www.oldtimecandy.com/skybar.htm
Sky Bars were first introduced in 1937 by Necco, the makers of Necco Wafers. It was the first molded chocolate bar with 4 distinctly different centers. Each bar consists of four milk chocolate-enrobed sections each with an interior of caramel, vanilla, peanut or fudge. Sky Bars were first announced to the public by means of a sky-writing campaign which was a rather dramatic way to introduce a product in the 1930s.
Some of you will probably remember a similar candy bar called Seven Up which was made by the Trudeau Candy Company of St. Paul, Minnesota and introduced at about the same time. It had seven sections and dark chocolate. Unfortunately it is no longer made. It was purchased by the soft drink company of the same name that decided to discontinue the candy to avoid confusion with the brands.
Sky Bars were first introduced in 1937 by Necco, the makers of Necco Wafers. It was the first molded chocolate bar with 4 distinctly different centers. Each bar consists of four milk chocolate-enrobed sections each with an interior of caramel, vanilla, peanut or fudge. Sky Bars were first announced to the public by means of a sky-writing campaign which was a rather dramatic way to introduce a product in the 1930s.
Some of you will probably remember a similar candy bar called Seven Up which was made by the Trudeau Candy Company of St. Paul, Minnesota and introduced at about the same time. It had seven sections and dark chocolate. Unfortunately it is no longer made. It was purchased by the soft drink company of the same name that decided to discontinue the candy to avoid confusion with the brands.
