Mumps outbreak may preview pandemic
http://www.canada.com/topics/bodyan...=f1b40eef-d921-4958-906a-606e9ce5b3e2&k=90626
Charles Mandel, CanWest News Service
Published: Friday, July 20, 2007
HALIFAX -- The current mumps outbreak in the Maritimes is the "canary in the coal mine," for a possible flu pandemic, according to a pediatric disease specialist in Halifax.
Writing in the most recent Canadian Medical Association Journal, Dr. Noni MacDonald said the mumps outbreak warns of the "inadequacies in our present approach to infectious disease control," including for flu pandemics.
MacDonald, who is also the CMAJ's public health section editor, suggested health officials need to learn from master marketers like beer companies and Apple on how to reach young adults for immunization programs. She said immunization needs to happen where they congregate, including in bars. Her idea was dubbed the shot for a shot campaign, but something Nova Scotia's health minister quickly rejected.
But others aren't so quick to shoot down the idea. Karen Grimsrud, acting chief medical officer of health for Alberta Health and Wellness, said they learned from their own experience with a meningitis outbreak in 2000 that reaching the twenty-something crowd is difficult.
"You have to look at different ways of delivering immunization programs if you want to capture that group," Grimsrud said. "Awareness is not enough. One of the things you would have to look at is to go where they're most likely to be found."
Some of the Maritime mumps cases have made their way West, where both British Columbia and Alberta have reported small numbers of the infectious disease. Grimsrud blamed Alberta's cases in May and June on students returning home from school in Nova Scotia.
Lamont Sweet, the deputy chief health officer for Prince Edward Island, said he wouldn't employ a strategy of immunization clinics at bars on P.E.I. simply because they wouldn't likely get the numbers they'd hope for in an immunization campaign.
However, he said such a program could work in Halifax where large numbers of youth frequent the same clubs. "I think if Halifax wants to do it, it would be wonderful," Sweet said.
Barry Barnet, the Nova Scotia minister of health promotion and protection, told a Halifax newspaper on Wednesday that they would not give inoculations in bars. "That's just not on," he said.
Brett Loney, a Nova Scotia health promotion and protection spokesman, said the minister is looking at creative approaches to reaching young adults, but shots in bars was not one of them.
David Salisbury, Ottawa's medical officer of health, said the so-called shot for shot system would be logistically difficult to deliver because of issues with sterility and other medical considerations. "It's not just take a couple of needles with you and bang them into arms."
Salisbury said Ottawa hasn't considered a similar strategy and wasn't certain offering immunization in front of bars would be any more effective than giving clinics to people in schools, colleges and universities.
Ottawa has reported four cases of mumps, two of which came from Nova Scotia.
Since February, some 447 cases of mumps have spread mostly among youths 23 and 24-years-olds in the Halifax Regional Municipality.
n her CMAJ editorial, MacDonald said a number of factors contributed to the spread, including inadequate dosages of the measles-mumps-rubella vaccine and the difficulty of creating a "booster 'vaccine net' around the outbreak."
"Many young adults were potentially exposed to mumps while celebrating St. Patrick's Day at packed bars," noted MacDonald. "Telling them to self-isolate when they had no symptoms was an exercise in futility."
MacDonald said in an interview Thursday that her CMAJ editorial was meant to open peoples' minds nationwide to the idea that people in the 17-to 30-year-old age group are difficult to reach.
She said they often don't have family doctors and are not the kind of people to step forward when a health intervention is offered because they think they're healthy. "They're immortal in that age group."
MacDonald said she wasn't disappointed with Barnet's reaction to her idea that health officials could set up immunization clinics at bars before they opened and entice young adults to get shots with coupons for soft drinks. "I would have been a bit surprised if he'd come out and said, 'Sure, we're going to give a beer with every vaccine'. "
Rather, MacDonald said people are beginning to understand that creativity is necessary to reach young adults and to help stop the spread of disease. MacDonald said health promotion experts would do well to look to beer companies and Apple with its iPod to understand how immunization campaigns might be marketed.
And she said health promoters need to go online to websites like MySpace and Facebook in order to get the message out.
According to MacDonald, in the 20th century young people had the highest mortality rate among the three flu pandemics that struck. MacDonald praised the province for doing a good job of managing the mumps outbreak, but added, "it's just if this was a pandemic, and much worse, we'd be in dire straits."