Thing is, on a practical level--I am also fully aware that single-stop media interviews almost never result in meaningful business hikes. A 24-hour blip is about what can be expected...
That's true, but where it pays off much more,
and for years, is that every day
you have new people stopping by your site for the very first time, and quickly
deciding on whether to stay & poke around
or not, and if front & center they
see a list of your top news outlets you've been featured on,
that's credibility
that has them more likely thinking you're an expert in your field, so they stay
then & get to discover that,
yes, you really are & they are in the right place.
Without being mass marketing crass by actually putting up the logo...
...you still do get to leverage off it just the same with your media list.
That's why we have our media list loading first atop all our pages, like here...
www.ki4u.com/main.htm
Even if an interview turns out 'bad', you can recoup by leveraging it to much
good, adding it as another credibility checkmark to your media interview list.
So, now
almost any publicity could become good publicity, leveraged correctly.
Got God, Grub, Guns & Gold?
Panic Early, Beat the Rush!
- Shane