Jeeps and their ilk are great to move a coupla people and a little bit of gear to inaccessible locations. They are light, fairly nimble and relatively inexpensive. There is also a plethora of aftermarket parts to change them up...somewhat.
I did my share of off roading in the Army. Drove everything from jeeps to tanks. "Camped" in Death Valley during summer and Germany during a record cold winter. Camping and off roading hold no allure to me anymore.
I still have to access remote location on a frequent basis. Cell sites on mountains with unmaintained roads....if you want to call them roads.
It takes a 4wd vehicle that will tow 12,000lb+, carry several people and gobs of gear.
Having a Bobcat on a trailer does tend to change the dynamic of negotiating bad roads tho. If a creek is too deep...you just fill it in a bit.
Because I get so much windshield time, I choose to do it in a truck equipped with all the creature comforts. It's up there with many luxury cars.
It gets 20mpg with my normal load-out of 1000lb+ and will sprint to 100mph while passing 2 cars from 60mph. With 500ish HP, it will tow 10,000lb all day long at 75MPH.
All of that comes at a price, but good tools aren't cheap.
....and a jeep would just be a good beer runner.