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INSANITY The advertising world is losing touch with the culture
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  1. #1
    Join Date
    May 2001
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    In A Basket Of Deplorables
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    18 The advertising world is losing touch with the culture

    Sure, that's kind of a "duh" title given the prominence the ad people are giving to tiny fractions of the American populace (90%+ of couples in ads are either mixed or all-minority, or gay). However, two recent examples bring their tin-earedness and the general public's obliviousness into sharper relief:

    Example A: a recent Volvo ad, which used the Queen of the Night aria from Mozart's "Magic Flute". I'll be the first to say that it's truly beautiful music as nearly all of Mozart's work is. But the actual words to that aria are quite horrific. In the aria, the Queen is bullying her daughter into murdering someone, and if she doesn't, the Queen will have her banished. And all the while the Queen makes these threats, she's doing the musical equivalent of the mad noblewoman's laugh. Not really the most audience-friendly music to sell cars with.



    Example two: the Samsung ad for their new Tablet 5, which has that catchy foreign tune sung by a french girl. Except that the actual lyrics of the song reveal that the song is about a heartbroken girl warning her ex-boyfriend that he'll get what he deserves for cheating on her.

    As hilarious as the juxtapositions are, and granted the vast majority of the public will never bother to look up either piece of music, someone really ought to dope-slap the ad people who chose these songs, and remind them that foreign words actually do have meaning.

    Here's the song, can't find a video of the ad:

    E Deploribus Unum

    Oderint dum metuant

    Every day is a JDAM day

  2. #2
    They know exactly what they are doing.

  3. #3
    Join Date
    May 2001
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    Quote Originally Posted by Yogizorch View Post
    They know exactly what they are doing.
    Hanlon's razor. In this case, I think it's more likely they just picked the music for the way it sounded, and didn't even bother to check what the song was actually about.
    E Deploribus Unum

    Oderint dum metuant

    Every day is a JDAM day

  4. #4
    Join Date
    May 2001
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    Texas & Florida
    Posts
    12,509

    Here that is...

    Quote Originally Posted by The Mountain View Post

    Example A: a recent Volvo ad, which used the Queen of the Night aria from Mozart's "Magic Flute". I'll be the first to say that it's truly beautiful music as nearly all of Mozart's work is. But the actual words to that aria are quite horrific. In the aria, the Queen is bullying her daughter into murdering someone, and if she doesn't, the Queen will have her banished. And all the while the Queen makes these threats, she's doing the musical equivalent of the mad noblewoman's laugh. Not really the most audience-friendly music to sell cars with.
    Hells Revenge cooks in my heart,
    Death and despair flame about me!
    If Sarastro does not through you feel
    The pain of death,
    Then you will be my daughter nevermore.
    Disowned may you be forever,
    Abandoned may you be forever,
    Destroyed be forever
    All the bonds of nature,
    If not through you
    Sarastro becomes pale! (as death)
    Hear, Gods of Revenge,
    Hear a mother's oath!
    Proud member Alt-Right group "Scientists For Trump". (Smart Americans know he's right.)
    A man should only take a wife whose Bible includes Genesis, Leviticus, Deuteronomy, Colossians, Malachi, Isaiah, Ephesians, Corinthians, Hebrews, Timothy, Titus, Proverbs, Mark, Peter & Revelation. Ecclesiastes 7:28 (NIV) tells him the odds.

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