Never knew about this until today.
Amazon has a truck that goes around in each city to certain locations. In Florida it is Miami, Tampa and Orlando.
You can go online and see what items are available that day or you can get a text each day. You then buy them online if you want and choose a location to pick the items up. They are usually discounted (ranging to over 50% or more discount)

You stop by the truck and pick up your item. In addition to routine Amazon type stuff they sometimes have things like fresh meat and other food.
On some days they also might have a celebrity, or a giveaway etc.

Amazon not satisfied with owning the online marketplace is not taking the show directly to the customer.

Who's that selling steaks off a truck? It's Amazon

  • By joseph pisani, ap retail writer
NEW YORK — Jun 14, 2018, 1:06 AM ET
Donna Brunswick drove to a Costco last month to pick up 2 pounds of raw flank steak — not at the wholesale club, but from a truck in the parking lot.
"Typically you wouldn't buy meat off a random truck," says Brunswick, a technical manager in Atlanta.
But she says $20 for the slab of beef was a good deal. And she liked the filet mignon she bought from it in December when it was that day's offering. "The truck meat was delicious," she says.

The meat didn't just fall off the back of a random truck. It was sold by Amazon, which already sells just about anything online but now also hawks discounted seafood, Panini presses and more from what it calls the Treasure Truck.
It's a quirky way for the online retailer to connect with shoppers in person, expand its physical presence and promote itself. Amazon has also used the trucks to try to bring people into Whole Foods, the grocery chain it bought last year. The service debuted two years ago and the trucks now roam nearly 40 cities in the United States and England .

The inspiration, says Treasure Truck Director Margot Johnson, was the ice cream truck, another store on wheels that pops up unexpectedly.
While Treasure Truck sales are a tiny piece of the giant online retailer's business, the value to Amazon may be in the app downloads the trucks generate, their ability to test what products are hot sellers, and the buzz they create, says Aaron Cheris, who heads Bain & Co.'s retail practice.
"Amazon does a lot of things because they can," Cheris says.

What's sold on the trucks? The item is a secret until the day the trucks roll out. People who sign up get a morning text announcing the deal of the day. At the circus-like trucks, which light up and blast music, Amazon workers play games with shoppers and help them take selfies. They have custom designs, like a lobster and lighthouse on the Boston truck; cowboy boots in Dallas; and a race car in Indianapolis. A bubble-blowing machine is usually going.
"It's so kitschy," says Evelyn Molina, who bought a $20 bouquet of roses, lilies and other flowers from the Miami Treasure Truck. Molina, who blogs about parenthood at, decided to treat herself since it was parked near her workout spot.

The first Treasure Truck hit the streets of Amazon's Seattle hometown in 2016. It expanded to 25 U.S. cities by last fall, and then a dozen British cities, including London and Manchester, late last year. Amazon won't say if it plans to expand further.
The trucks go out a couple times a week and spend a few hours roving between the parking lots of malls, office complexes or banks. Amazon rents those spaces, but it can also park in front of its own Whole Foods stores.
Molina got a $5 Whole Foods coupon when she picked up a "Star Wars" toy in December from a truck parked nearby. The coupon had to be used that day, so she bought grapes, chicken tortilla soup and other groceries.
"They totally got me," Molina says.

Amazon picks what's sold on the trucks, Johnson says. There are holiday-related goods, such as the Godiva chocolates and dozen red roses it sold before Valentine's Day; trendy items, like the Instant Pot pressure cooker; or food, such as uncooked shrimp or raw chicken wings. (The trucks have refrigeration, Johnson says.)
But roving stores come with their own perils. Philadelphia's Treasure Truck went up in flames last month while parked away for the night. No one was hurt, and Amazon says it is investigating how the fire started.

And then there's weather: Amazon can cancel outings due to rain, snow or other bad conditions.
In early May, the truck in Austin, Texas, was canceled because of heavy rain. Cleo McAllister was bummed she couldn't get her hands on the $15 moving-and-talking doll version of a Porg, the bird-like creatures from "Star Wars: The Last Jedi." She didn't want to buy it elsewhere, since the Treasure Truck price was at least $10 cheaper than other stores, including itself. She lucked out several days later, when the Porgs were back. She's bought other things from the Treasure Truck as well.
"It's an excuse to get out of the office and do something at lunch instead of sit at my desk," says McAllister, an office manager.
But she hasn't been tempted by the steaks or seafood.
"I'm just not one to buy food off the back of a truck," she says.


How Treasure Truck Works

What is Treasure Truck?

At Treasure Truck, we hand-pick our favorite new, trending, local, or delicious items, load them on the Truck, then cruise around town spreading joy for everyone with a smartphone and an appetite for fun.
Every time you swing by the Truck, you’ll find something new to enjoy, like games, giveaways, tasty treats, and other surprises.
How do I buy from Treasure Truck?

If it’s an offer day, all you need is an iPhone or Android. If you have the Amazon app, you can find Treasure Truck in the main menu under “Programs and Features”. When you’re ready to buy, simply tap “I want this,” choose your pickup location, and come pick up your treasure! Or, from your mobile browser, navigate to, tap “Treasure Truck” in the main menu, and proceed from there.

Why is it called the Treasure Truck?

Amazing Tech ‘n’ Food ‘n’ Toys Mobile was already taken. So, we chose Treasure Truck instead!
Is Treasure Truck in my city?

We’re (super) excited to be in Atlanta, Austin, Baltimore, Boston, Chicago, Dallas, Denver, Houston, Indianapolis, Los Angeles, Miami, Minneapolis-St. Paul, Nashville, New York, Orlando, Philadelphia, Phoenix, Portland, Sacramento, San Antonio, San Diego, San Francisco, San Jose, Seattle, and Tampa. You must be in one of those cities to order.
How do I find out what’s on the Truck each day?

The very best way to find out about offers is to sign up for text message notifications. Simply text “TRUCK” to 24193 and we’ll let you know about each and every new offer. You can always text “STOP” to cancel.*
*By texting ‘TRUCK’ you agree to receive automated text messages (including marketing messages) at your mobile number provided from or on behalf of Amazon about Treasure Truck. You may cancel any time by texting ‘STOP’ to 24193. Consent is not a condition to purchase. Message and data rates may apply.
By texting ‘TRUCK’ you agree to Amazon’s Conditions of Use
You can also get in-app notifications from the free Amazon app. Simply tap the settings gear icon in the upper-right hand corner of the Treasure Truck home page, tap Manage Notification and tap on MANAGE App alerts.
I tried to text “TRUCK” to 24193, but I am getting an error message. What’s wrong?

Some carriers don’t support texting to short codes. Find Treasure Truck in the main menu of the Amazon app or in your mobile browser, then tap the gear on the upper right corner to manage your Treasure Truck notifications.
How do I change my city?

Once you’re on the Treasure Truck home page, tap the settings gear icon in the upper-right hand corner of the page, tap the first menu item showing your location, and choose a new location from the Treasure Truck cities listed.
Do all cities run the same offer at the same time?

Not always! We like to shake things up a little, so sometimes the Truck may be out in one city, but taking the day off in another. You can always find out what’s going on in your city in the free Amazon app or in your mobile browser.
How do I find the Truck itself?

If it’s a Treasure Truck offer day, you’ll see pickup locations and times by clicking ‘I want this’ on the offer detail page. Once you’ve purchased your treasure, you can return to this page or check your confirmation email for the address.
I tried to order today’s product, but it’s not available. Why?

We can only fit so much treasure on the Truck at a time, and since we’re selling awesome stuff, we tend to sell out quickly. If you see something you love, don’t hesitate—get yours before it’s gone!
Is there a quantity limit on items?

Since our products have limited availability, there’s a max of one treasure per person, per day. Share the love!
What’s your favorite offer to date?

It’s a toss-up between the last one and the next one.
Can I cancel my order?

If you’ve changed your mind about a purchase before you’ve picked it up, you can cancel it by tapping the “Cancel order” button on the Treasure Truck homepage in the Amazon app or mobile browser.
What if I missed my pickup location?

If you missed your pickup location and time, your order will be automatically canceled once the pickup window you selected has ended, and you won’t be charged.
Do you accept returns, including on perishable items?

Treasure Truck returns are just as easy as returns on anything else you buy from Amazon, and our items follow the general Return Policy. You can return your items by visiting “Your Orders” on our website or app. Need help? Contact Customer Service at 1-800-289-9771.
I’m interested in having my product on Treasure Truck. Who can I talk to?

Exciting! Let’s get to know each other better. Answer a few questions here.
I’m interested in Treasure Truck using my outdoor space as a pickup location. Who can I talk to?

Can’t wait to see it! You can tell us more by heading here.